Marketing I Pretest – 50 Multiple Choice Questions

What is the main goal of marketing?

• To produce products

• To satisfy customer needs and wants

• To raise prices

• To improve technology

Which of the following is NOT one of the four Ps of marketing?

• Price

• Place

• Production

• Promotion

A target market is:

• The group of people most likely to buy a product

• A group of competing businesses

• The highest-priced market available

• A market that only sells luxury goods

Which is an example of a good rather than a service?

• Car wash

• Concert ticket

• Sneakers

• Haircut

Marketing activities directed at the final consumer are called:

• B2B marketing

• Retail marketing

• Business marketing

• Wholesale marketing

Which of the following best defines utility in marketing?

Which utility is created when a business makes products available at convenient locations?

• Time utility

• Place utility

• Form utility

• Possession utility

Which of the following best represents marketing-information management?

• Selling products at a low price

• Gathering and analyzing customer data

• Delivering goods to stores

• Packaging products attractively

Which of the following is an example of a service business?

• Grocery store

• Movie theater

• Clothing factory

• Bakery

Which of the following is a function of marketing?

• Accounting

• Distribution

• Manufacturing

• Financing only