A2.1 User-Centred Research Methods

What is an advantage of user-centred design (UCD)?

• It is less expensive.

• The design will be more intuitive to meet the needs of the user.

• It requires less time.

• It simplifies data interpretation.

Which of the following is a disadvantage of user-centred design (UCD)?

• It is cost-effective.

• It simplifies the design process.

• It takes more time.

• It enhances data interpretation.

What are the five stages of user-centred design (UCD)?

• Planning, execution, review, feedback, launch.

• Research, concept, design, implementation, launch.

• Analysis, design, testing, deployment, maintenance.

• Ideation, prototyping, testing, evaluation, release.

What is a population stereotype?

• A unique response from a single user.

• Responses that are widespread in a user population.

• A detailed user profile.

• An imagined sequence of events.

What is a primary persona?

• A fictional character unrelated to the product.

• A profile of the primary user for a product experiencing a challenge.

• A secondary user with minimal interaction.

• A random user selected for testing.

What does field research involve?

• Conducting surveys online.

• First-hand observation of users in their real environment.

• Analyzing data from previous studies.

• Creating hypothetical scenarios.

What is a research question?

• A question that focuses research to find the required answers.

• A question that has no relevance to the study.

• A question that is only used in interviews.

• A question that is answered by assumptions.

What is secondary research?

• Research conducted by the primary user.

• Research undertaken by someone other than the user.

• Research that involves direct observation.

• Research that is only theoretical.

What is task analysis?

• The process of creating tasks for users.

• The process of learning about a user by observing them carry out an action.

• The process of designing tasks for a product.

• The process of eliminating unnecessary tasks.

What is the goal of user observation?

• To create new products.

• To find pain points in the process or interaction.

• To eliminate user feedback.

• To increase product cost.