Understanding Primary Market Research

What is the primary goal of conducting primary market research?

• To reduce marketing costs

• To analyze competitors' strategies

• To gain first-hand insights

• To gather second-hand data

How do surveys differ from questionnaires?

• Questionnaires are always longer

• Surveys involve collecting and analyzing responses

• Questionnaires include analysis of responses

• Surveys are only conducted online

Which platform is commonly used for conducting online surveys?

• LinkedIn

• Facebook

• Survey Monkey

• Twitter

What is a key advantage of focus groups over surveys?

• They provide more in-depth information

• They are cheaper to conduct

• They reach a larger audience

• They are quicker to analyze

What was the outcome of Chrysler Plymouth's focus group research in the 1950s?

• They targeted women in their advertising

• They launched a new car model

• They stopped producing convertibles

• They increased the price of convertibles

What is a common use of observational research in stores?

• To calculate the average shopping time

• To monitor employee performance

• To observe customer behavior and improve layout

• To determine the best store location

Why might test marketing not accurately represent the target market?

• It involves too many participants

• It uses outdated data

• It is conducted in limited areas

• It is too expensive

What is a major benefit of primary market research?

• It is always cheaper than secondary research

• It provides data specific to the business

• It requires less time to conduct

• It is always more accurate than secondary research

What is a potential drawback of primary market research?

• It is only useful for large businesses

• It provides too much data

• It can be biased and not representative

• It is always outdated

Why is it challenging to attract participants for primary market research?

• It is only conducted online

• Participants may not take it seriously

• Participants are always paid

• It requires advanced technology