Reese's Peanut Butter Cups: From Ingredients to Marketing

When were Reese's Peanut Butter Cups first introduced to the world?

• 1918

• 1948

• 1928

• 1938

What makes the peanut butter in Reese's Peanut Butter Cups unique?

• It's mixed with almond butter

• It's made with honey

• It's crunchier than regular peanut butter

• It's smoother and creamier than traditional peanut butter

What type of chocolate is used in Reese's Peanut Butter Cups?

• White chocolate

• Dark chocolate only

• Milk chocolate only

• A blend of milk and dark chocolate

What is the first step in the production process of Reese's Peanut Butter Cups?

• Coating the cups with chocolate

• Mixing the peanut butter

• Cooling the cups

• Forming the cups

How are the chocolate bottoms of the cups formed?

• By placing another mold on top of the chocolate-coated cups

• By spraying chocolate onto the cups

• By pouring chocolate into the mold

• By dipping the cups in chocolate

How often are Reese's Peanut Butter Cups produced?

• Only on weekdays

• Only on weekends

• 24 hours a day, seven days a week

• During the daytime only

What is a key factor in the success of Reese's marketing strategy?

• The use of celebrity endorsements

• The two great tastes that taste great together slogan

• The focus on online advertising

• The use of green packaging

What is the purpose of the iconic orange wrapper?

• To reduce production costs

• To make the product more expensive

• To protect the cups from damage and make them recognizable

• To make the product look more luxurious

Which of the following is a recent packaging innovation by Reese's?

• A biodegradable wrapper

• A resealable bag

• A glass jar

• A metal tin

What is the top-selling candy in the United States?

• Kit Kats

• Snickers

• Reese's Peanut Butter Cups

• M&M's