Understanding Primary Market Research

What is the primary goal of conducting primary market research?

• To gather second-hand data

• To gain first-hand insights

• To analyze competitors' strategies

• To reduce marketing costs

How does a survey differ from a questionnaire?

• A questionnaire is a set of questions, while a survey includes analysis

• A survey is always conducted online, while a questionnaire is paper-based

• A questionnaire is more detailed than a survey

• A survey is a set of questions, while a questionnaire includes analysis

Which platform is commonly used for conducting online surveys?

• Survey Monkey

• Twitter

• Facebook

• LinkedIn

What is a key advantage of focus groups over surveys?

• They are cheaper to conduct

• They provide more in-depth information

• They reach a larger audience

• They are quicker to analyze

What was the outcome of Chrysler Plymouth's focus group research in the 1950s?

• They targeted women in their advertising

• They increased the price of convertibles

• They launched a new model

• They stopped producing convertibles

What is a common use of observational research in stores?

• To train new employees

• To count the number of customers

• To observe customer behavior and patterns

• To test new product designs

Why might a business use test marketing?

• To avoid customer feedback

• To trial products and gather feedback before a full launch

• To immediately launch a product nationwide

• To reduce production costs

What is a major benefit of primary market research?

• It is always cheaper than secondary research

• It provides data specific to the business

• It is faster than secondary research

• It eliminates all research biases

What is a potential drawback of primary market research?

• It can be expensive and time-consuming

• It is always outdated

• It is not flexible

• It provides less specific data

Why might primary research results be biased?

• Because they are always conducted online

• Due to non-representative samples

• Because they are based on outdated data

• Due to the use of only qualitative data