
Quiz Pemasaran Digital
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University
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Atik Aprilianingsih
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52 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Digital marketing adalah strategi pemasaran yang menggunakan…
Surat kabar dan majalah
Televisi dan radio
Media digital dan internet
Pameran dagang
Telepon rumah
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Ciri utama digital marketing adalah…
Biaya promosi tinggi
Komunikasi satu arah
Real-time dan interaktif
Hanya bisa untuk perusahaan besar
Tidak dapat diukur hasilnya
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salah satu keunggulan digital marketing dibandingkan konvensional adalah…
Sulit menjangkau konsumen luar negeri
Data hasil promosi tidak terukur
Lebih mudah mengukur efektivitas kampanye
Hanya bisa digunakan offline
Memerlukan biaya iklan yang lebih besar
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Konsep digital marketing berorientasi pada…
Hubungan jangka panjang dengan pelanggan
Produksi massal
Distribusi konvensional
Perdagangan tradisional
Sumber daya manusia
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Salah satu indikator dalam digital marketing adalah…
CTR (Click Through Rate)
Jumlah cabang toko
Kapasitas gudang
Jumlah karyawan
Biaya transportasi
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pemasaran konvensional lebih banyak menggunakan…
Website
Brosur dan spanduk
Chatbot
SEO
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Digital marketing dapat menjangkau konsumen secara global dengan…
Surat kabar
Radio
Internet
Televisi
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