Marketing Research Vocabulary

What is the term for the following definition? The process of gathering, analyzing, and interpreting information about a market, including customers, competitors, and industry trends.

• Market Research

• Product Development

• Sales Forecasting

• Brand Positioning

What is the term for the following definition? Original data collected firsthand through surveys, interviews, experiments, or observations specifically for a research purpose.

• Primary Research

• Secondary Research

• Meta-Analysis

• Literature Review

What is the term for the following definition? Using existing data that was collected by others, such as reports, studies, or statistics, to inform your research.

• Secondary Research

• Primary Research

• Experimental Research

• Field Research

What is the term for the following definition? Launching a product on a limited basis in a specific area to evaluate its potential success before a full-scale release.

• Test Marketing

• Market Segmentation

• Product Diversification

• Brand Positioning

What is the term for the following definition? Small, diverse groups of people brought together to discuss and provide feedback on a product, service, or concept.

• Focus Groups

• Surveys

• Interviews

• Observational Studies

What is the term for the following definition? The study of how individuals or groups select, buy, use, and dispose of products or services.

• Consumer Behavior

• Market Segmentation

• Product Placement

• Brand Loyalty

What is the term for the following definition? Statistical data relating to the population and particular groups within it.

• Demographics

• Geography

• Economics

• Psychographics

Which marketing research term is defined as: 'about a population, such as age, gender, income, education, or ethnicity.'?

• Demographics

• Psychographics

• Geographics

• Behavioristics

Which marketing research term is defined as: 'Information about consumers’ lifestyles, values, interests, and attitudes that influence buying behavior.'?

• Psychographics

• Demographics

• Geographics

• Behavioristics

Which marketing research term is defined as: 'Research that collects and analyzes numerical data to identify patterns, averages, or statistical relationships.'?

• Quantitative Research

• Qualitative Research

• Exploratory Research

• Descriptive Research