
Week 4 Vocabulary
Quiz
•
English
•
University
•
Practice Problem
•
Hard
Andrea Osorio
FREE Resource
Enhance your content in a minute
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What does a symbol or design in a brand represent?
A advertising slogan.
The visual identity of the company.
A specific product of the company.
The logo of the competition.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the legal right that protects an invention?
Patent
Trade secret
Registered trademark
Copyright
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is meant by the value of a company's reputation?
The monetary value of the company's assets.
The number of employees the company has.
The geographical location of the company's headquarters.
The positive or negative perception of a company based on its behavior and performance.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the programs developed or purchased by a company?
They are only accounting programs.
They are applications or software used by the company, whether developed internally or purchased from third parties.
They are exclusively marketing tools.
They are operating systems used by the company.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
How is brand awareness defined in the market?
Brand awareness is the level of recognition and recall that consumers have of it in the market.
Brand awareness refers to the quality of the products it offers.
Brand awareness is the amount of advertising it receives in the media.
Brand awareness is the price that consumers are willing to pay.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What does the creation of new ideas or products imply?
It implies following traditional methods.
It implies cost reduction.
It implies innovation and development.
It implies market stagnation.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the creations of the mind protected by law?
Unregistered ideas
Patents of invention
Trademarks
Works protected by copyright.
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