Week 4 Vocabulary

What does a symbol or design in a brand represent?

• A advertising slogan.

• The visual identity of the company.

• A specific product of the company.

• The logo of the competition.

What is the legal right that protects an invention?

• Patent

• Trade secret

• Registered trademark

• Copyright

What is meant by the value of a company's reputation?

• The monetary value of the company's assets.

• The number of employees the company has.

• The geographical location of the company's headquarters.

• The positive or negative perception of a company based on its behavior and performance.

What are the programs developed or purchased by a company?

• They are only accounting programs.

• They are applications or software used by the company, whether developed internally or purchased from third parties.

• They are exclusively marketing tools.

• They are operating systems used by the company.

How is brand awareness defined in the market?

• Brand awareness is the level of recognition and recall that consumers have of it in the market.

• Brand awareness refers to the quality of the products it offers.

• Brand awareness is the amount of advertising it receives in the media.

• Brand awareness is the price that consumers are willing to pay.

What does the creation of new ideas or products imply?

• It implies following traditional methods.

• It implies cost reduction.

• It implies innovation and development.

• It implies market stagnation.

What are the creations of the mind protected by law?

• Unregistered ideas

• Patents of invention

• Trademarks

• Works protected by copyright.

How is the value of a company determined?

• It is calculated solely with the annual income.

• It is determined using methods such as DCF, comparable multiples, and asset valuation.

• The value is established by the number of employees.

• It is determined only by the size of the company.

What does the gradual reduction in the value of an asset mean?

• Residual value of the asset.

• Depreciation of the asset.

• Appreciation of the asset.

• Revaluation of the asset.

What happens when one company buys another?

• The acquired company becomes a franchise.

• Both companies operate independently.

• A merger or acquisition occurs where the buying company takes control of the acquired company.

• The buying company is dissolved.