Social Media Management Quiz

What is the primary purpose of a social media policy?

• Employee Engagement

• Brand Promotion

• Content Creation

• Brand Protection

According to Gartner, how much fewer crisis incidents do organizations with well-defined social media policies experience?

• 30%

• 25%

• 45%

• 60%

Which of the following is NOT a key component of a social media policy?

• Definitions & Roles

• Guidelines & Consequences

• Content Creation

• Purpose & Scope

What is the first step in transforming a policy framework into actionable procedures?

• Communication

• Legal Review

• Research

• Drafting

What should be included in the escalation protocol for handling serious issues online?

• Marketing strategies

• Social media influencers

• Designated personnel

• Content creation guidelines

What percentage of content in the 70-20-10 rule should be value-add?

• 70%

• 20%

• 30%

• 10%

Which of the following is a Do in social media engagement?

• Establish a consistent tone of voice

• Respond emotionally to criticism

• Delete negative comments

• Ignore serious complaints

What is the recommended response time for urgent matters on social media?

• Under 4 hours

• Under 3 hours

• Under 2 hours

• Under 1 hour

What is the main focus of the crisis management plan?

• Brand promotion

• Crisis prevention

• Crisis response

• Content creation

What is the role of the Communications Lead in a crisis team structure?

• Addresses legal implications

• Provides accurate information

• Coordinates all messaging

• Makes high-level decisions