Commercial Photography Unit 1 Quiz

Who is credited with creating the first permanent photograph?

• Ansel Adams

• Louis Daguerre

• Joseph Nicéphore Niépce

• George Eastman

Answer explanation

Nicéphore Niépce is credited with creating the first permanent photograph in 1826, known as 'View from the Window at Le Gras'. His pioneering work laid the foundation for modern photography.

The invention of the Kodak camera in 1888 revolutionized photography because it:

• Introduced color photography

• Made photography accessible to the general public

• Allowed for instant image development

• Improved the quality of studio portraits

Answer explanation

The Kodak camera made photography accessible to the general public by simplifying the process, allowing anyone to take pictures without needing extensive training or equipment, thus democratizing the art of photography.

What role does photography play in society?

• Photographers can get paid a lot of money

• Photography only serves for creative purposes

• Photography freezes major events and everyday life

• Photography has little impact on society

Answer explanation

Photography plays a crucial role in society by capturing and preserving significant events and everyday moments, allowing us to reflect on history and our daily lives.

How did the photo of Michael Jordan, titled "Jumpman," influence society?

• It got Michael Jordan a spot on the USA Team

• The image became an iconic representation of a broader cultural movement/style

• The photo made the New York Times

• It was the first photo of someone dunking the ball

Answer explanation

The image of Michael Jordan, known as "Jumpman," transcended sports, symbolizing a cultural movement in fashion and lifestyle, making it an iconic representation of the era.

Which of the following actions is considered unethical in photography?

• Asking for consent before taking a photo

• Altering an image to mislead viewers

• Respecting privacy

• Proper attribution for images

Answer explanation

Altering an image to mislead viewers is unethical as it distorts reality and can manipulate public perception. In contrast, asking for consent, respecting privacy, and providing proper attribution are ethical practices in photography.

Plagiarism in photography refers to:

• Using another photographer's work without permission or credit

• Sharing your own images online

• Editing images with software

• Using high ISO settings

Answer explanation

Plagiarism in photography specifically means using another photographer's work without permission or credit. This is unethical and violates copyright laws, unlike sharing your own images or editing them.

Fair use in copyright law allows for:

• Unlimited commercial use of copyrighted images

• Limited use of copyrighted images for commentary, criticism, or educational purposes

• Reproduction of images without any restrictions

• Selling copies of copyrighted images

Answer explanation

Fair use allows limited use of copyrighted images for purposes like commentary, criticism, or education, not for unlimited commercial use or reproduction without restrictions.

Which of the following scenarios is likely considered fair use?

• Using a copyrighted image for a commercial advertisement

• Reproducing an entire copyrighted book of photographs

• Using a portion of a photograph in a news article for critique

• Selling prints of a copyrighted image

Answer explanation

Using a portion of a photograph in a news article for critique is likely fair use, as it serves a transformative purpose and is limited in scope, unlike the other options which exploit the work commercially.

How did the introduction of digital photography impact society?

• It decreased the number of photographs taken

• It made photo editing more difficult

• It increased the accessibility and sharing of images

• It eliminated the need for cameras

Answer explanation

The introduction of digital photography significantly increased the accessibility and sharing of images, allowing more people to take and share photos easily through various platforms, unlike traditional photography.

Photojournalism has significantly impacted society by:

• Limiting access to real-time events

• Documenting historical events and influencing public opinion

• Reducing the importance of visual media

• Restricting the spread of information

Answer explanation

Photojournalism plays a crucial role in documenting historical events, providing visual evidence that shapes public perception and influences opinion, making it a powerful tool for societal change.