PBL Advertising Final Exam

What is the main purpose of advertising?

• To entertain viewers

• To inform government policy

• To promote and sell a product or service

• To create viral videos

Which of the following is a benefit, not a feature?

• Waterproof coating

• Carbon fiber frame

• Makes life more convenient

• Rechargeable battery

Which is an example of a call to action?

• A paragraph describing the product

• Click here to buy now

• A company logo

• A photo of the product

What makes a strong print ad?

• A complex design with small fonts

• Lots of detailed text

• A clear headline, image, and CTA

• A long product description

What does a slogan do?

• Lists technical details

• Explains pricing options

• Creates a memorable phrase

• Summarizes customer reviews

Which element encourages the viewer to take action?

• Logo

• Call to action

• Background color

• Font size

Which is a product feature?

• Saves you time

• Made with recycled materials

• Easy to carry

• Improves your mood

What is the first step in planning an ad campaign?

• Filming the video

• Brainstorming a product or service

• Buying media space

• Editing images

Why is visual design important in an ad?

• It guarantees sales

• It attracts interest and encourages action

• It replaces the need for a product description

• It includes small legal text

What is advertising?

• Government regulation

• A company policy

• Communication to promote or sell something

• A type of legal document