Building Vocabulary

Someone who buys products or services is called a ________.

• consumer

• producer

• manager

• supplier

A promise to refund your money if the product doesn’t work as claimed is called a ________.

• guarantee

• invoice

• receipt

• warranty

The cost per unit of weight or volume is called ________.

• unit price

• gross price

• retail price

• discount price

Slips of paper that save you money on certain brands are called ________.

• coupons

• receipts

• flyers

• invoices

Products that imitate name-brand products but are sold in plain packages are called _______.

• generic

• luxury

• imported

• organic

Deliberately trying to trick consumers into buying a product or service is called _______.

• fraud

• negotiation

• advertising

• competition

Factors that influence your consumer choices include:

• Advertising, personal preferences, social trends, and price

• Only the price of the product

• The color of the packaging only

• None of the above

Ways to choose health products wisely include:

• Reading product labels and researching ingredients

• Buying the most expensive products

• Choosing products based on advertisements only

• Ignoring product reviews and expert advice

The media influences consumer choices by:

• Shaping perceptions and preferences through advertising and information.

• Reducing the availability of products in the market.

• Eliminating the need for personal research before buying.

• Guaranteeing the lowest prices for all products.

A ______ is someone who buys products or services.

• consumer

• seller

• manufacturer

• employee