Consumer Behaviour Quiz

What is the primary focus of consumer behaviour?

• Study of marketing strategies

• Study of consumer decisions

• Study of sales techniques

• Study of product features

Which term refers to the person who actually uses the product?

• Initiator

• Decider

• User

• Buyer

What is the first stage of the consumer decision process?

• Problem Recognition

• Evaluation of Alternatives

• Post-Purchase Evaluation

• Information Search

Which factor is NOT a constituent of consumer behaviour?

• Cultural Factors

• Social Factors

• Psychological Factors

• Economic Factors

What does the term 'buyer' refer to?

• The person who uses the product

• The person who pays for the product

• The person who decides what to buy

• The person who prepares the product

Which of the following is a psychological factor affecting consumer behaviour?

• Family

• Motivation

• Cultural beliefs

• Social class

What is the role of a 'gatekeeper' in the buying process?

• To restrict or allow information flow

• To influence the buyer's decision

• To make the final purchase decision

• To prepare the product for use

Which of the following is an example of a cultural factor?

• Family income

• Brand loyalty

• Religious beliefs

• Personal preferences

What is the significance of studying consumer behaviour for marketers?

• To increase production costs

• To reduce marketing efforts

• To limit product variety

• To understand consumer preferences

Which of the following is NOT a stage in the consumer decision process?

• Information Search

• Product Development

• Post-Purchase Evaluation

• Problem Recognition