Consumer Behaviour Quiz

Consumer Behaviour Quiz

12th Grade

25 Qs

quiz-placeholder

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Consumer Behaviour Quiz

Consumer Behaviour Quiz

Assessment

Quiz

Education

12th Grade

Practice Problem

Medium

Created by

mashood kutty

Used 2+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of consumer behaviour?

Study of marketing strategies

Study of consumer decisions

Study of sales techniques

Study of product features

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term refers to the person who actually uses the product?

Initiator

Decider

User

Buyer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage of the consumer decision process?

Problem Recognition

Evaluation of Alternatives

Post-Purchase Evaluation

Information Search

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is NOT a constituent of consumer behaviour?

Cultural Factors

Social Factors

Psychological Factors

Economic Factors

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'buyer' refer to?

The person who uses the product

The person who pays for the product

The person who decides what to buy

The person who prepares the product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a psychological factor affecting consumer behaviour?

Family

Motivation

Cultural beliefs

Social class

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of a 'gatekeeper' in the buying process?

To restrict or allow information flow

To influence the buyer's decision

To make the final purchase decision

To prepare the product for use

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