What can products be defined as?

• A good or a service

• Only a physical item

• Only a service

• An intangible idea

Which of the following is a characteristic of goods?

• Cannot be touched or tasted

• Are performed as an "action"

• Include a product you can touch, taste, or feel

• Are the primary "product" of a business

What is a feature of services?

• Are physical items

• Can be touched or tasted

• Are performed as an "action"

• Include tangible products

What does product planning involve?

• Only creating new products

• Decisions about a product’s features and services

• Eliminating old products only

• Identifying new markets only

What is a characteristic of pure services?

• Include a tangible product

• Are the primary "product" of a business

• Are always product-related

• Include physical items

Which of the following is NOT a characteristic of a brand name?

• Should be distinctive and easy to recognize

• Is developed to attract customers’ attention

• Is a company’s greatest liability

• Is an essential element of a product’s development

Why is branding considered a powerful marketing tool?

• It can be used to increase production speed

• It can be used to enhance product weight

• It can be used to attract customers and create loyalty

• It can be used to reduce product size

What advantage does branding offer for new products?

• It allows an easy transition due to familiarity

• It increases the complexity of the product

• It limits the product's market reach

• It reduces the product's shelf life

What does branding represent in terms of product quality?

• A decrease in perceived quality

• A perceived level of quality

• A reduction in product features

• An increase in production costs

Which of the following is NOT a part of product decisions?

• Brand name

• Packaging

• Product design

• Customer feedback