Product and Service Characteristics Quiz

Product and Service Characteristics Quiz

Assessment

Passage

Other

9th Grade

Easy

Created by

BRUCE BARRERA

Used 1+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What can products be defined as?

A good or a service

Only a physical item

Only a service

An intangible idea

2.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following is a characteristic of goods?

Cannot be touched or tasted

Are performed as an "action"

Include a product you can touch, taste, or feel

Are the primary "product" of a business

3.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What is a feature of services?

Are physical items

Can be touched or tasted

Are performed as an "action"

Include tangible products

4.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What does product planning involve?

Only creating new products

Decisions about a product’s features and services

Eliminating old products only

Identifying new markets only

5.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

What is a characteristic of pure services?

Include a tangible product

Are the primary "product" of a business

Are always product-related

Include physical items

6.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Which of the following is NOT a characteristic of a brand name?

Should be distinctive and easy to recognize

Is developed to attract customers’ attention

Is a company’s greatest liability

Is an essential element of a product’s development

7.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Why is branding considered a powerful marketing tool?

It can be used to increase production speed

It can be used to enhance product weight

It can be used to attract customers and create loyalty

It can be used to reduce product size

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