2.1 understand data

Why is personal information online more valuable than in-store information?

• It's easier to collect and track across different platforms.

• In-store information is too vague to use.

• Online stores are cheaper to run.

• It's harder to store personal information on the internet.

Which of the following is an example of personally identifiable information (PII)?

• The color of your shoes.

• Your first name and email address.

• The weather outside.

• Your favorite TV show.

What is identity fraud?

• A) A way to protect your credit score.

• B) When someone pretends to be you to steal your money or harm your credit score.

• C) A type of online shopping scam.

• D) A method of securing your online accounts.

How do cybercriminals often try to steal your personal information?

• By sending you legitimate offers to sign up for services.

• By calling or emailing you pretending to be someone important, like a bank representative.

• By selling it to trusted organizations.

• By asking you to change your password regularly.

What should you do if you receive an email that seems suspicious and asks for personal information?

• Click on the links and provide the information they ask for.

• Forward the email to your friends.

• Call the company directly yourself using a verified contact method.

• Reply to the email with your personal details.

What is the main reason companies collect data about you online?

• To learn about your hobbies.

• To sell you products that match your preferences.

• To track your location for no reason.

• To build an online profile for advertising only.

Why is it important to protect your personal information?

• Because cybercriminals can misuse it to cause financial damage and harm your credit score.

• To prevent companies from selling your data.

• To help businesses market to you more effectively.

• To prevent others from knowing your preferences.

What is the main difference between direct PII and indirect PII?

• Direct PII is less sensitive than indirect PII.

• Direct PII can be linked directly to an individual, while indirect PII is more general but can still identify someone when combined with other details.

• Indirect PII includes information like social media posts, while direct PII does not.

Why should you be cautious about sharing information like your job position or employer?

• It's not important for identity fraud.

• It can be used to steal your money.

• It's an example of indirect PII, which can help a threat actor gather more information about you.

• It's only useful for employers or recruiters.

Which of the following is an example of direct PII that is unique to you?

• Your last name (if it's very common)

• Your social security number

• Your postal code

• Your race