10 Question

What is the definition of a product ?

• A. An idea developed by businesses to promote their brand.

• B. Goods/services that satisfy customer needs and wants and provide benefits.

• C. A tool to increase revenue and profit without caring about customers.

• D. A special type of promotion.

Q3: Hảo Hảo’s product line strategy is shown in:

• A. Selling only one single flavor

• B. Diversifying flavors

• C. Selling noodles with rice

• D. Not innovating products

Q4: Toyota and Honda are considered indirect competitors of VinFast because:

• A. They have no products in Vietnam

• B. They mainly focus on traditional gasoline cars

• C. They only sell trucks

• D. They do not compete in the mid-range segment

Q5: A product strategy needs to address three main issues:

• A. Price – Promotion – Distribution channels

• B. Customer needs – Quality – Cost

• C. Goals – Competitors – Competitive advantages

• D. Advertising – Packaging – After-sales service

Q6: What is the role of product strategy in the overall marketing strategy?

• A. Helps reduce advertising costs.

• B. Creates a strong market position for the product and guides other strategies.

• C. Focuses only on expanding distribution systems.

• D. Replaces all other elements of the Marketing Mix.

Q7: For businesses, how does product strategy impact them?

• A. Determines the direction, scale of development, and directly affects revenue, costs, and profits.

• B. Only relates to the production department.

• C. Has little effect on revenue.

• D. Is only important when launching a new product.

Q8: For customers, what factor determines whether they continue to use a product?

• A. Product quality that solves their problems.

• B. Frequent promotions.

• C. The lowest price.

• D. Convenient distribution.

Q8: For customers, what factor determines whether they continue to use a product?

• A. The lowest price.

• B. Frequent promotions.

• C. Convenient distribution

• D. Product quality that solves their problems.

Q9: Which of the following is an example of Apple’s product strategy?

• A. Aggressively lowering prices of old products

• B. Focusing on innovation and upgrading iPhones every year

• C. Buy 1 get 1 free promotions

• D. Distributing mainly through traditional markets

Q10: Vinamilk’s product strategy in the domestic market usually focuses on:

• A. Extremely low prices to compete

• B. Packaging design identical to competitors

• C. Diversifying dairy products to suit many customer segments

• D. Selling only one type of milk