Unit 1 C1 Customer insight

• Definition: The level of interest and interaction between a brand and its audience for example.

• Synonyms: involvement, participation, connection, interaction

• Sentence: The ............................ between the audience and the speaker was clear as they listened closely to every word.

• Definition: The usual behaviors and patterns of how people buy things.

• Synonyms: buying patterns, consumer behavior, shopping tendencies

• Sentence: Understanding the ......................of your customers is key to making good marketing plans.

• Definition: A person or business that sells goods to the public.

• Synonyms: merchant, vendor, seller, shopkeeper

• Sentence: The local ..... started an online store to reach more customers.

• Definition: To keep a record of what you buy.

• Synonyms: monitor, record, log, register

• Sentence: Marketers use special software to ............... and learn about their customers.

• Definition: Clothing, especially fashionable clothes.

• Synonyms: garments, attire, clothing, outfits

• Sentence: The new ......... collection was promoted on social media to attract young buyers.

• Definition: To give something in recognition of service, effort, or achievement.

• Synonyms: compensate, honor, grant, acknowledge

• Sentence: To ................. loyal customers, the store started a points system for discounts.

Definition: means a deep understanding of something, often after careful observation, study, or analysis.

Synonyms: understanding of, awareness of, perception of, grasp of

Sentence: The survey gave the company valuable.........how customers feel about their new product.

• Definition: To happen in a particular way or to have a particular result.

• Synonyms: result, end up, prove, transpire

• Sentence: The new product launch .................... to be very successful, drawing many new customers.

• Definition: Promotional setups within store sections to attract attention.

• Synonyms: point-of-purchase displays, shelf displays, aisle promotions

• Sentence: ............................. displays can make shoppers buy things they didn’t plan to.

• Definition: To walk in a relaxed way.

• Synonyms: wander

• Sentence: Shoppers were invited to ...................................through the store to see the new items.