• Adapting your speech to the audience's needs, values, and expectations.

• Self centered

• Audience centered

• Habitual speaking

• Morally speaking

• The gap between people who have access to digital technology/internet and those who do not.

• New generation

• Digital divide

• John pork era

• The art of using language effectively and persuasively.

• Rhetoric

• Conversion

• Persuasive

• Effective speaking

• A story used in a speech to illustrate a point or connect with the audience.

• Second person

• Third person

• Narrative

• Informational speaking

• Appeals to cultural values, traditions, and shared beliefs.

• Mythos

• Pathos

• Minho’s

• Rhetoric

• Rhetoric developed (Aristotle, Cicero).

• Aristotle times

• 4th century

• Medieval times

• Classical period

• Rhetoric adapted to spread religious ideas.

• Medieval period

• Jerusalem

• Classical times

• 5th century

• Focus on style and delivery.

• Classical period

• Renaissance times

• Medieval times

• John pork era

• Scientific reasoning, emphasis on evidence.

• Dark time

• Enlightenment

• Classical period

• 4th century

• Mass media (newspapers, radio).

• Classical period

• Industrial age

• 6th century

• Millineals