Question: 93 A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight. needs to be modified?

Existing dimensions can be removed.

Existing measures can be removed.

Question: 94 A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

The desired attributes reside on different related paths.

The segment is not segmenting on profile data.

The attributes are being used in another activation.

Activations can only include 1-to-1 attributes.

Question: 96 A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized?

Assign the PhoneNumber field type when creating the data stream.

Create a formula field to standardize the format.

Edit and update the data in the source system prior to sending to Data Cloud.

Create a calculated insight after ingestion.

Question: 97 A user Is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue?

Value suggestion is still processing and takes up to 24 hours to be available.

Value suggestion will only return results for the first 50 values of a specific attribute,

Value suggestion can only work on direct attributes and not related attributes.

Value suggestion requires Data Aware Specialist permissions at a minimum.

Question: 98 A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour. How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

Set the insights aggregation time window to 1 hour.

Set the activation schedule to hourly.

Configure the data to be ingested in hourly batches.

Set the journey entry schedule to run every hour.

Question: 99 A consultant is helping a beauty company ingest its profile data into Data Cloud. The company's source data includes several fields, such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO). What should the consultant recommend to map this data to be used for both segmentation and identity resolution?

Create custom fields on the standard Individual DMO.

Create a custom DMO from scratch that has all fields that are needed.

Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

Duplicate the standard Individual DMO and add the additional fields.

Question: 101 A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone. Which user will see their home time zone in the segment and activation schedule areas?

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

The team member in the Pacific time zone.

The team member in the Eastern time zone.

Neither team member; Data Cloud shows all schedules in GMT.

Question: 104 Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified view of its customers and all their order transactions. What should the consultant keep in mind with regard to historical data ingesting order data using the B2C Commerce Order Bundle?

The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders from that point on.

The B2C Commerce Order Bundle ingests 12 months of historical data.

The B2C Commerce Order Bundle ingests 6 months of historical data.

The B2C Commerce Order Bundle ingests 30 days of historical data.

Question: 105 How should a Data Cloud consultant successfully apply consent during segmentation?

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

Include the Unified Profile during segmentation for any applicable channels of engagement.

Question: 107 How does Data Cloud ensure high availability and fault tolerance for customer data?

By distributing data across multiple regions and data centers

By using a data center with robust backups

By Implementing automatic data recovery procedures

By limiting data access to essential personnel

Question: 108 If a data source does not have a field that can be designated as a primary key, what should the consultant do?

Create a composite key by combining two or more source fields through a formula field.

Use the default primary key recommended by Data Cloud.

Select a field as a primary key and then add a key qualifier.

Remove duplicates from the data source and then select a primary key.

Question: 110 A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the Segment Canvas interface to get different populations?

Direct attributes, related attributes, and population filters

Segmentation filters, direct attributions, and data sources

Direct attributes and related attributes

Population filters and direct attributes

Question: 111 A consultant notices that the unified individual profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?

Confirm that the reconciliation rules are correctly used.

Remove any old email addresses from Salesforce CRM.

Check if the mapping of DLO objects is correct to Contact Point Email.

Verify and update the email address in the source systems if needed.

Question: 112 A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?

Marketing Cloud Personalization

Question: 113 What is the primary purpose of Data Cloud?

Integrating and unifying customer data

Providing a golden record of a customer

Managing sales cycles and opportunities

Analyzing marketing data results

Question: 115 The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year. Which features support this use case?

Calculated insight and data action

Streaming insight and data action

Question: 117 How does Data Cloud ensure data privacy and security?

By encrypting data at rest and in transit

By enforcing and controlling consent references

By securely storing data in an offsite server

BY limiting data access to authorized admins

Question: 120 A customer has two Data Cloud orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data Cloud orgs. What is recommended to package and promote this configuration to the customer's second org?

Use the Salesforce CRM connector.

Package as an AppExchange application.

Question: 122 Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign. How should the consultant provide this list to NTO?

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

Create the segment and then activate the segment to NTO's Salesforce CRM.

Question: 123 Which functionality does Data Cloud offer to improve customer support interactions when a customer is working with an agent?

Automated customer service replies

Question: 125 A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error. What should the consultant do to fix this error?

Change the cardinality to many-to-one to accommodate multiple contacts per account.

Map additional fields to the Contact Point Address DMO.

Make sure that the total account records are high enough for Identity resolution.

Map Account to Contact Point Email and Contact Point Phone also.

Question: 126 A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?

Increase the number of matching rules.

Change reconciliation rules to Most Occurring.

Disable the individual identity ruleset.

Update their account address details in the data source

Question: 127 Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its Track My Run mobile app and load them into Data Cloud. The marketing department also indicates that they need the last 90 days of historical data and want all new and updated data as it becomes available on a go-forward basis. As best practice, which sequence of actions should the consultant use to implement this request?

Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to synchronize future data as It becomes available.

Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk ingestion to synchronize the future data as It becomes available.

Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming ingestion synchronize future data as It becomes available.

Use streaming ingestion to first load the last 90 days of data, and then use bulk Ingestion to synchronize future data as It becomes available.

Question: 128 A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning. What should the consultant recommend to filter the segments by to accomplish this?

User preferences for marketing outreach

Question: 129 A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype. Which statement is true in this situation?

The target field will only hold the date part and ignore the time part.

The target field will throw an error and store null values.

The target field will be able to hold both types of values.

The target field will only hold the time part and ignore the date part.

Question: 130 A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile. What should the consultant do to achieve this?

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

Use the default reconciliation rules for Contact Point Address.

Change the default reconciliation rules for Individual to Source Priority.

Question: 131 What is the role of artificial intelligence (AI) in Data Cloud?

Enhancing customer interactions through insights and predictions

Creating dynamic data-driven management dashboards

Generating email templates for use cases

Question: 132 A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category. What is the impact of this action on future mappings?

Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

A DLO with category Engagement can be mapped to any DMO using either Profile. Engagement, or Other categories.

When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.

Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO.

Question: 133 Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO). What should the consultant consider before deleting the data stream?

The underlying DLO can be used in a data transform.

The underlying DLO cannot be mapped to a data model object.

The data stream must be associated with a data kit.

The data stream can be deleted without implicitly deleting the underlying DLO.

Question: 134 A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud. Where does a request for data deletion or right to be forgotten get submitted?

On the individual data profile in Data Cloud

Question: 135 A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company. Which action is essential to effectively begin the Data Cloud lifecycle?

Identify use cases and the required data sources and data quality.

Analyze and partition the data into data spaces.

Migrate the existing data into the Customer 360 Data Model.

Use calculated insights determine the benefits of Data Cloud for this company.

Question: 136 A consultant is troubleshooting a segment error. Which error message is solved by using calculated insights Instead of nested segments?

Multiple population counts are in progress.

Segment population count failed.

Data consultant Part 2

Authored by Dean Winchester

Computers

9th - 12th Grade

Used 11+ times

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85 questions

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Question: 86
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Question: 87
A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership?

Subscriber

Unified Individual

Unified Contact

Individual

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Question: 88
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers

The related engagement events occurred within the last 90 days.

The activations are referencing segments that segment on profile data rather than engagement data.

The correct path is selected for the related attributes.

The activated profiles have a Unified Contact Point.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Question: 89
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Creates additional contact points

Leverages reconciliation rules

Creates additional rulesets

Leverages match rules

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Question: 90
A consultant is setting up a data stream with transactional data, Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

Text

Number

Decimal

Serial

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Question: 91
Which statement about Data Cloud's Web and Mobile Application Connector is true?

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.

The connector schema can be updated to delete an existing field.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Question: 92
A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal?
Choose 2 answers

Data model objects

Segments

Calculated insights

Identity resolution rulesets

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Data consultant Part 2

Question: 86A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.What should the consultant do to address this issue?

Question: 87A retail customer wants to bring customer data from different sourcesand wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership?

Question: 88A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue?Choose 2 answers

Question: 89How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Question: 90A consultant is setting up a data stream with transactional data, Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

Question: 91Which statement about Data Cloud's Web and Mobile Application Connector is true?

Question: 92A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal?Choose 2 answers

Question: 93A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight. needs to be modified?

Question: 94A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual. Which statement explains why these attributes are not available?

Question: 95A consultant wants to build a new audience in Data Cloud.Which three criteria can the consultant include when building a segment?Choose 3 answers

Access all questions and much more by creating a free account

Popular Resources on Wayground

Discover more resources for Computers

Question: 86
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

Question: 87
A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be used in segmentation. On which entity should this be segmented for activation membership?

Question: 88
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers

Question: 89
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Question: 90
A consultant is setting up a data stream with transactional data, Which field type should the consultant choose to ensure that leading zeros in the purchase order number are preserved?

Question: 91
Which statement about Data Cloud's Web and Mobile Application Connector is true?

Question: 92
A consultant needs to package Data Cloud components from one organization to another. Which two Data Cloud components should the consultant include in a data kit to achieve this goal?
Choose 2 answers

Question: 93
A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if the calculated insight. needs to be modified?

Question: 94
A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the individual.
Which statement explains why these attributes are not available?

Question: 95
A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers