MKT Chapter 4 Test

First Name

Last Name

In a global environmental scan, the portion deals with diversity, values, language/symbols and business etiquette.

• socio-cultural
• political
• business etiquette
• economic

A company pays a fee to use your logo, name, trademark, or patent.

• contract manufacturing
• protectionism
• licensing
• balance of trade

The United States uses the Customs department to make sure items entering our country are safe. The Customs department is part of what larger government department?

• Securities and Exchange
• Federal Reserve
• Transportation Security Administration
• Treasury Department

Japan sells its knowledge and technology to many countries because it can produce it more efficiently than others. This economic advantage is called ________ advantage.

• global market
• export
• absolute
• comparative

This organization has 148 members and resolves economic disputes between the member countries and watches the global economy.

• North American Free Trade Agreement
• World Trade Organization
• United Nations
• European Union

This global marketing strategy means using the same promotion for the same product in all countries.

• globalization
• customization
• adaptation
• mass marketing

This is a specific trade agreement between the US, Canada, and Mexico

• WTO
• EU
• NAFTA
• GATT

Key ECONOMIC factors relevant to doing business in another country include the

• technology
• language and symbols
• foreign exchange rate
• none of the above