ESP 1 - Unit 1-3 Vocab

Topalino focuses mainly on ______ products.

• inexpensive

• upmarket

• influential

• cheap

Answer explanation

Topalino focuses on upmarket products, which are typically higher quality and priced accordingly. This distinguishes them from inexpensive or cheap products, aligning with a more premium market segment.

Topalino was the market ______ in exclusive confectionery.

• leader

• launch

• awareness

• competitor

Answer explanation

The term 'leader' fits best in the context, indicating that Topalino is the foremost company in the exclusive confectionery market, surpassing others in sales and influence.

Topalino's market ______ has declined by almost 25%.

• label

• logo

• share

• segment

Answer explanation

The correct choice is 'share' because it refers to the portion of the market that Topalino holds. A decline in market share indicates a loss of competitiveness, which aligns with the 25% decrease mentioned.

Consumers say that Topalino is no longer ______ for money.

• price

• margins

• value

• range

Answer explanation

The phrase 'no longer ______ for money' suggests a loss of worth or benefit. 'Value' fits best, indicating that consumers feel Topalino does not provide good value anymore, unlike the other options which do not convey this meaning.

Brand ______ is suffering as a result of the economic downturn.

• stretching

• research

• loyalty

• survey

Answer explanation

Brand loyalty is crucial during economic downturns, as consumers tend to stick with familiar brands. The other options do not directly relate to the impact of economic conditions on consumer behavior.

A possible solution is to reduce prices to the medium ______ of prices.

• range

• order

• list

• segment

Answer explanation

The correct choice is 'range' because 'medium range of prices' refers to the middle segment of a set of prices, making it the most appropriate term in this context. The other options do not fit this specific meaning.

Middle-aged people find the brand's ______ old-fashioned and unexciting.

• name

• image

• label

• logo

Answer explanation

The correct choice is 'image' because it refers to the overall perception of the brand, which can be seen as old-fashioned and unexciting by middle-aged people, unlike 'name', 'label', or 'logo' that are more specific.

To appeal to an important market ______, Topalino plans changes.

• segment

• survey

• challenge

• ratio

Answer explanation

The correct choice is 'segment' because it refers to a specific group within a market that Topalino aims to target with its changes. The other options do not fit the context of appealing to a market.

Topalino is thinking of ______ its main products.

• endorsing

• repositioning

• generating

• launching

Answer explanation

The correct choice is 'repositioning' because it implies changing the market perception of Topalino's main products, which aligns with strategic marketing efforts. The other options do not fit this context as well.

Topalino is expanding its product ______.

• numbers

• range

• list

• segments

Answer explanation

The correct choice is 'range' because it refers to the variety of products offered by Topalino. 'Numbers', 'list', and 'segments' do not accurately convey the idea of expanding the variety of products.