Ed will be giving a presentation on preserving natural habitats in the region. He is looking at the list of attendees so he can tailor the topics to the audience. He wants to know their job title, company and the social media platform they use. What is another term for the information that he is seeking?

• Needs

• Personality

• Demographiics

• Values and constraints

Joe owns a tree-cutting business. He often uses direct mail to market his business. He is frustrated with the time it takes to draft a promotion, prep it for mailing, and then wait for the post office process to deliver it. His friend told him to consider social media marketing. This method will reduce the time it takes to put a promotion in front of an audience. What is the term that describes the issues Joe is having with traditional marketing?

• Permanence

• Immediacty

• Frequency

• Reach

A popular gas station chain wants to take advantage of smartphones. As a result, they decided to implement a social media plan for the next year. The key to their strategy is to give loyalty points to a customer every time they use their social media site to locate a gas station and purchase gas. What type of social media are they using?

• Mobile social media

• Traditional social media

• Social Media Entertainment

• User-Generated Content

A pest control company wants to improve their social media engagement. They decided to run a social media campaign that offers a discount over the entire summer. This discount is good for anyone who likes their post and references the code on the post when they call the company. Which metrics will let them know if the social media engagement improved?

• Applause and amplification

• Monitor and listening

• Volume and Variety

• Confidence and choice

The social media team is holding a two-hour workshop with the leadership team. They will be training leaders on tips and tricks using social media. The goal is for the leadership team to share the company’s posts by reposting. What advantage does this goal offer?

• Promote executive-buy-in

• Create influencers

• Justify the organizational structure

• Establish audience segments

Company A makes gear for camping. They ran a social media campaign that prompted their followers to talk about camping frustrations. Fifty participants will be randomly selected to win a camping chair. The campaign resulted in several good ideas for new products. What strategy did the campaign use?

• Crowdshaping

• Crowdsourcing

• Crowdthinking

• Crowdwork

Sue has evaluated her goals to ensure they are SMART goals. She confirmed that they are:

• specific

• measurable

• actionable

• time-bound

What is the last characteristic that Sue needs to evaluate her goals for?

• Reachable

• Returnable

• Rigorous

• Realistic

Ray is a training coordinator for a company that makes boats. The social media team invited him to a meeting to discuss employee behaviors on social media. The team’s goal is to create a social media workshop that all employees attend. What objective would benefit the company with this training?

• Employees use a consistent social voice and tone in posts that relate to the company.

• Employees become aware of social media dangers and pass it along to their families.

• Employees understand why the company invests in social media and stop complaining.

• Employees realize that their use of social media has only a little impact on the company.

Grace is the manager of the company’s social media team. She is concerned about how the company is viewed on social media. She plans to hold an all-day meeting with her team to find ways to improve brand recognition through positive strategies. Which of the following is a strategy that would help them achieve this goal?

• Develop several social voices that the team can choose from when implementing a strategy.

• Use a variety of different visual styles on posts that make the followers’ experience interesting.

• Create a cheery social character that followers view as a clear association with the brand.

• Revise the social media profile for the company so that it only shares the company’s website link.

Laura owns a sewing business. She has relied on word-of-mouth advertising but lately work has been slow. Her friend told her to think about using social media to promote her business. She knows marketing on social media has some pros and cons. Which of the following advantages would benefit Laura the most if she started using this approach?

• 
  

  Learning more about her market sector.

• Improving the customer service that she offers.

• Establishing her business as an industry leader.

• Connecting with current customers and finding new ones.