Ag Communications Review Ch 1-8

The first agricultural journalism course was taught where?

• Iowa State University

• Texas A&M University
• Oklahoma State University

• University of Missouri

Who is considered the father of American agricultural journalism?

• Benjamin Franklin

• John Stuart Skinner

• Frank Mullen

• Thomas Jefferson

....... communication is between two persons, such as a couple, friend, neighbors, or family members.

• Public

• Mass

• Small Group

• Interpersonal

....... is the means by which the source conveys or transmits the message

• Encoding

• Channel

• Decoding

• Noise

Shared understanding arising from common experiences and similar backgrounds and beliefs is called ....

• Frame of background

• channel

• frame of reference

• encoder

Which of the following describes something that reduces the integrity or clarity of the message being sent by a sender to a receiver?

• Message

• Static

• Message

• Noise

Which of the following is NOT a demographic characteristic that can be measured in a survey?

• Age
• Gender
• Income level
• Personal preferences

A(n) ___ is the overall group that you want to collect information about. 

• sample
• subset
• data set
• population

A ___ is used to represent an entire population in a way that allows you to collect data from a smaller subset that shares the same characteristics as the larger population

• population
• sample

• characteristic
• subset

______ accompany a longer document and explain why the reader might be interested in reading the document. 

• Introduction paragraphs
• Executive summaries
• Cover letters
• Abstracts