What is a short, catchy phrase that represents a company or product?

• Brand

• Logo

• Slogan

• Advertising

What term describes the overall image and personality of a company, shown through its logo, colors, slogan, and values?

• Brand

• Logo

• Reputation

• Values

Which term refers to the beliefs or priorities a company stands for, such as sustainability, quality, and innovation?

• Recognition

• Values

• Brand Identity

• Advertising

A picture, symbol, or design used to visually represent a company?

• Logo

• Brand

• Slogan

• Consumer

How people think and talk about a company based on its past actions?

• Recognition

• Reputation

• Brand Identity

• Target Audience

What term describes the group of people a business wants to reach with its message or product?

• Consumer

• Target Audience

• Advertising

• Values

What is the process of promoting products or services to persuade people to buy or support them?

• Advertising

• Brand Identity

• Recognition

• Logo

Who is a person that buys or uses goods and services?

• Brand

• Consumer

• Target Audience

• Slogan

What term describes how quickly someone can identify or connect with a brand when they see its logo, slogan, or product?

• Recognition

• Reputation

• Values

• Advertising

Which of the following is NOT part of brand identity?

• Logo

• Colors

• Reputation

• Price