Marketing Concepts Quiz (Vocab 5 Review)

Which term describes a company’s percentage of industry sales?

• Brand Equity

• Market Share

• Positioning

• USP

Nike’s swoosh symbol is an example of a:

• Brand

• Brand Equity

• Positioning

• Market Share

When customers are willing to pay more for Apple products because of reputation, this is:

• Brand Equity

• USP

• Positioning

• Market Share

A company advertises its phone as “the only one with 72-hour battery life.” Which term applies?

• Brand

• Market Share

• USP

• Positioning

Coca-Cola outselling Pepsi in total U.S. beverage sales demonstrates:

• Market Share

• Brand

• Brand Equity

• Positioning

Starbucks wants customers to think of it as a “premium coffee experience.” Which term applies?

• Positioning

• Brand Equity

• Brand

• USP

Which term describes the distinct value a brand adds to a product in consumers’ minds?

• Brand Equity

• Market Share

• USP

• Positioning

Apple’s sleek design and innovation are its:

• Brand

• USP

• Market Share

• Positioning

McDonald’s golden arches are instantly recognizable. This is an example of:

• Brand Equity

• Market Share

• Brand

• USP

When comparing sales, a company discovers it owns 30% of the total market. This is:

• Brand Equity

• Market Share

• Positioning

• USP