ITH Maketing

What is marketing?

• Selling food and drink only
  

• Promoting and selling services to satisfy customers

• Making advertisements only

• Giving discounts every day

Which is an example of marketing in a hotel?

• Cleaning rooms

• Training staff

• Offering weekend stay packages to attract more guests

• Cooking breakfast

What does SWOT stand for?

• Sales, Work, Options, Time

• Strengths, Weaknesses, Opportunities, Threats

• Service, Workforce, Operation, Target

• Strategy, Winning, Outreach, Team

Which is a Strength for a hotel?

• Dirty swimming pool

• Great location near the beach

• Bad online reviews

• Lack of staff training

What does SMART stand for?

• Simple, Marketable, Accurate, Reliable, Time-bound

• Specific, Measurable, Achievable, Realistic, Time-bound

• Special, Meaningful, Active, Ready, Targeted

• Strategic, Market, Action, Result, Target

Example of a Product for a hotel:

• Social media ads

• Weekend discount

• Booking through a travel app

• Luxury rooms and spa services

"Price" refers to:

• The way you promote your business

• The people who work at your business

• How much customers pay for your service

• The location of your business

Which is an example of "Promotion"?

• Luxury suite rooms

• Special weekend rates

• Online booking system

• Instagram advertisements

Why do businesses collect market information?

• To understand trends, competitors, and customer needs

• To increase prices only

• To create more paperwork

• To confuse customers

Which is an example of a market trend?

• A guest books a suite online

• Guests prefer eco-friendly hotels

• A guest asks for late check-out

• A staff member cleans a room