Marketing and Consumer Behavior Quiz

What is the primary focus of customer retention in marketing?

• Creating a product

• Reducing prices

• Advertising only

• Building relationships with clients

Which of the following is NOT a level in Maslow's hierarchy of needs?

• Safety

• Biological & physiological

• Self-awareness

• Esteem

What does market segmentation involve?

• Creating a single marketing strategy

• Dividing a market based on various factors

• Increasing product prices

• Focusing on one demographic only

What is a 'Cash Cow' in the BCG Matrix?

• Low share, high growth product

• High share, low growth product

• Low share, low growth product

• High share, high growth product

Which factor is NOT part of consumer behavior?

• Cultural

• Economic

• Geographical

• Psychological

What is the first step in the consumer decision-making process?

• Evaluating alternatives

• Identifying a problem

• Post-purchase reflection

• Purchasing decision

What is the definition of 'needs' in marketing?

• Wants backed by resources

• None of the above

• Fundamental requirements for survival

• Desires shaped by society

Which of the following best describes a 'Star' in the BCG Matrix?

• High share, high growth

• Low share, low growth

• High share, low growth

• Low share, high growth

What is the purpose of understanding consumer behavior?

• To improve advertising

• To reduce product variety

• To increase prices

• To better target and strengthen messaging

Which of the following is a psychological factor affecting consumer behavior?

• Culture

• Motivation

• Age

• Income