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Marketing 1 Unit 2 Review

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10th Grade

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Marketing 1 Unit 2 Review
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A shoe brand creates ads around its commitment to eco-friendly materials. This is an example of:

Experiential Marketing

Values-Based Marketing

Place Strategy

SWOT Opportunity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A new competitor enters the same market with lower prices. This is most likely a:

Strength

Weakness

Opportunity

Threat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In SWOT, “Strengths” are defined as:

Internal factors that give a business an advantage

Internal weaknesses that reduce success

External conditions that create opportunities

External risks that may cause harm

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nike launches a sneaker campaign targeting athletes ages 18–25. Which segmentation is used?

Geographic

Psychographic

Demographic

Behavioral

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SWOT stands for....

Social Awareness Talents
Social Weakness of Threats
Strengths, Weakness, Opportunities, Threats
None of the abobe

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company decides to sell its new sneakers only through its own app instead of retail stores. This decision reflects:

Product strategy

Place strategy

Promotion strategy

SWOT analysis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Amazon’s fast delivery network is an example of:

Strength

Weakness

Opportunity

Threat

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