Marketing 1 Unit 2 Review

A shoe brand creates ads around its commitment to eco-friendly materials. This is an example of:

• Experiential Marketing

• Values-Based Marketing

• Place Strategy

• SWOT Opportunity

A new competitor enters the same market with lower prices. This is most likely a:

• Strength

• Weakness

• Opportunity

• Threat

In SWOT, “Strengths” are defined as:

• Internal factors that give a business an advantage

• Internal weaknesses that reduce success

• External conditions that create opportunities

• External risks that may cause harm

Nike launches a sneaker campaign targeting athletes ages 18–25. Which segmentation is used?

• Geographic

• Psychographic

• Demographic

• Behavioral

SWOT stands for....

• Social Awareness Talents
• Social Weakness of Threats
• Strengths, Weakness, Opportunities, Threats
• None of the abobe

A company decides to sell its new sneakers only through its own app instead of retail stores. This decision reflects:

• Product strategy

• Place strategy

• Promotion strategy

• SWOT analysis

Amazon’s fast delivery network is an example of:

• Strength

• Weakness

• Opportunity

• Threat

Which statement best explains why segmentation is important?

• It allows companies to avoid all risks.

• It helps companies target the most profitable customers instead of trying to serve everyone.

• It reduces competition in the market.

• It increases costs but improves branding.

A coffee shop offering a loyalty punch card for repeat buyers is practicing:

• Demographic segmentation

• Geographic segmentation

• Behavioral segmentation

• SWOT analysis

Which of the following best represents a “Threat”?

• A strong brand reputation

• Loyal employees

• A competitor introducing a lower-priced product

• An increase in customer satisfaction