Marketing Concepts Flashcard

Front

What are Affinity Audiences categorized based on?

Back

Online activities indicating interests, hobbies, and lifestyle

Front

What does Demographic Data include?

Back

Socio-economic attributes like age and income

Front

What does the term "Engagement" refer to in digital marketing?

Back

Metrics used to measure user interaction

Front

What is "Industry Data" used for in digital marketing?

Back

To show how other companies in your industry are performing

Front

What type of data provides insight into personal values, attitudes, and interests?

Back

Psychographic Data

Front

What is the primary goal of lead nurturing?

Back

Cultivating relationships with potential customers

Front

What are "Touchpoints" in a customer's journey?

Back

Interactions a customer has with your brand along their customer journey

Front

What is a "Value Proposition" in marketing?

Back

A short statement that highlights the benefits a product or service provides the customer.

Front

Which of the following best describes a brand vision? The consistent style of communication, The aspirational goal for the future, The core beliefs and principles, A short statement explaining the company's offers

Back

The aspirational goal for the future

Front

What is the purpose of a SWOT analysis?

Back

To evaluate a company's internal strengths and weaknesses