Understanding Rhetoric

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Definition of rhetoric

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art of effective or persuasive communication

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Ethos

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to credibility or character

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Pathos

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to emotions

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Logos

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to logic or reason

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Alliteration in rhetoric

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of initial consonant sounds for emphasis

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Metaphor as a rhetorical device

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two unlike things without using "like" or "as"

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Identifying ethos in a speech

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references their expertise or trustworthy character

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Recognizing pathos in advertising

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of emotional stories or imagery to persuade

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Applying logos in an argument

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statistics or logical reasoning to support a claim

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Distinguishing between simile and metaphor

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uses "like" or "as"; metaphor does not