
ENTR H L3
Quiz
•
Fun
•
University
•
Medium
Xiaohan Wen
Used 1+ times
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Differentiation primarily answers which question?
What is our total addressable market size?
Why should a member of the target segment buy our product rather than a competitor’s?
How can we maximize production efficiency?
Which media channels have the lowest CPM?
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is the word “perceived” crucial in positioning?
Because customers always research objective specs before buying
Because customers buy based on perceived benefits, not features or even actual benefits alone
Because perception only matters for luxury products
Because perception is unrelated to pricing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is the best example of a distinctive competence likely to create a sustainable competitive advantage?
Matching competitor pricing
Offering the broadest SKU count in the category
Owning a patent on a unique business method (e.g., Priceline’s “name your price”)
Running frequent social media promotions
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the Victoria’s Secret case, which segmentation approach was central to the successful repositioning?
Demographic (age)
Usage occasion (everyday vs special occasions)
Geographic (urban vs rural)
Psychographic (values and lifestyles)
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which name/slogan pairing most directly and memorably communicates a positioning focused on a key benefit?
Amazon — “Shop Everything Online”
FedEx — “When it absolutely, positively has to get there overnight”
Oracle — “The World’s Best Applications”
Michelin — “We Sell Tires Worldwide”
Similar Resources on Wayground
10 questions
Life hacks
Quiz
•
University
10 questions
velykos
Quiz
•
University
10 questions
PE 03 Cheerleading: Seasons in the Life of a Cheerleader
Quiz
•
University
10 questions
Topic 1
Quiz
•
University
10 questions
Kelas Online MK Pengemasan Pangan
Quiz
•
University
10 questions
Guess the Film (or franchise) from the car
Quiz
•
4th Grade - University
10 questions
Wandavision episode 6 quiz
Quiz
•
KG - Professional Dev...
9 questions
Ice Breaking
Quiz
•
1st Grade - University
Popular Resources on Wayground
20 questions
Brand Labels
Quiz
•
5th - 12th Grade
11 questions
NEASC Extended Advisory
Lesson
•
9th - 12th Grade
10 questions
Ice Breaker Trivia: Food from Around the World
Quiz
•
3rd - 12th Grade
10 questions
Boomer ⚡ Zoomer - Holiday Movies
Quiz
•
KG - University
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
Adding Integers
Quiz
•
6th Grade
10 questions
Multiplication and Division Unknowns
Quiz
•
3rd Grade
20 questions
Multiplying and Dividing Integers
Quiz
•
7th Grade