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ENTR H L3

Authored by Xiaohan Wen

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ENTR H L3
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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Differentiation primarily answers which question?

What is our total addressable market size?

Why should a member of the target segment buy our product rather than a competitor’s?

How can we maximize production efficiency?

Which media channels have the lowest CPM?

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the word “perceived” crucial in positioning?

Because customers always research objective specs before buying

Because customers buy based on perceived benefits, not features or even actual benefits alone

Because perception only matters for luxury products

Because perception is unrelated to pricing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the best example of a distinctive competence likely to create a sustainable competitive advantage?

Matching competitor pricing

Offering the broadest SKU count in the category

Owning a patent on a unique business method (e.g., Priceline’s “name your price”)

Running frequent social media promotions

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the Victoria’s Secret case, which segmentation approach was central to the successful repositioning?

Demographic (age)

Usage occasion (everyday vs special occasions)

Geographic (urban vs rural)

Psychographic (values and lifestyles)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which name/slogan pairing most directly and memorably communicates a positioning focused on a key benefit?

Amazon — “Shop Everything Online”

FedEx — “When it absolutely, positively has to get there overnight”

Oracle — “The World’s Best Applications”

Michelin — “We Sell Tires Worldwide”

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