Topic 9 - Marketing Plan

What is the first step in crafting a marketing plan?

• Defining your product or service

• Setting prices

• Launching promotion

• Choosing distribution channels

What does a value proposition explain?

• Product features

• Company structure

• Why customers should buy from you

• Price discounts

Which of the following is NOT part of product overview?

• Core offering

• Value proposition

• Product feature spotlight

• Budget allocation

Identifying who needs your solution most refers to:

• Segment

• Identify

• Research

• Analyze

Grouping similar customers together is called:

• Targeting

• Identifying

• Segmenting

• Positioning

Which type of marketing targets several segments?

• Mass marketing

• Niche marketing

• Micromarketing

• Segmented marketing

Inside Scoop focusing on premium handcrafted ice cream is an example of:

• Mass marketing

• Micromarketing

• Niche marketing

• Segmented marketing

MyBurgerLab adapting burger flavors to specific locations is an example of:

• Micromarketing

• Mass marketing

• Niche marketing

• Segmented marketing

Mamee Monster targeting all age groups is an example of:

• Segmented marketing

• Niche marketing

• Mass marketing

• Micromarketing

Which segmentation base focuses on lifestyle, values, and interests?

• Demographic

• Psychographic

• Behavioral

• Geographic