Marketing Assessment of KNow

(E01) Evelyn is starting a new business selling handmade candles. She needs to understand the process of promoting, selling, and distributing her products to customers. What is this process called?

• The process of promoting, selling, and distributing a product or service.

• The act of manufacturing goods in a factory.

• The process of hiring employees for a company.

• The method of accounting for business expenses.

Emma runs a small bakery. She wants her business to follow the marketing concept. Which of the following should Emma focus on the most?

• Make a profit

• Satisfy Customers

• Gain market share

• Increase sales

Henry is shopping for a new phone. He notices that marketing has helped consumers in several ways: a. Lowering _______ of goods through competition b. ________ customers about goods and services c. Offering a _______ _______ of products and services. Fill in the blanks to explain how marketing has helped Henry and other consumers.

• a. prices b. informing c. wide variety

• a. taxes b. confusing c. limited range

• a. costs b. ignoring c. small selection

• a. expenses b. misleading c. narrow choice

(E04) Luna wants to start her own bakery and needs to gather the money required to launch and run her business. This process is a marketing function known as ___________.

• financing

• pricing

• promotion

• distribution

(E04) Sophia works at Apple and is part of the team responsible for improving features of the IPOD by developing a newer, more up-to-date version. In this situation, Sophia and her team have conducted the marketing function known as ___________.

• product/service management

• promotion

• channel management

• selling

(E04) Six Flags Amusement Park wants to start offering more games in the game area that will attract more teenagers. While at the park, you are asked to complete a questionnaire about games you would like them to offer. This is an example of the ___________ marketing function.

• marketing-information management

• selling

• financing

• product/service management

(E04) You were just hired at PetSmart to be a cashier. Your job includes running the cash register and assisting customers with their needs. This job is an example of the ___________ marketing function.

• selling

• pricing

• promotion

• financing

(E04) The marketing function of ___________ is used when Mayfield Milk decides how many trucks to use to transport its products in a timely manner to reduce product spoilage.

• distribution

• advertising

• pricing

• product design

(E04) Annie has decided to mark up the cost of the newest bathing suit line she just ordered for her boutique by 50%. This is an example of the _______ marketing function.

• pricing

• promotion

• distribution

• financing

(E04) When Lois, a small business owner, decides to become a sponsor in his local community's annual Cancer Walk in order to create publicity for his company, he is making decisions in relation to the ________ marketing function.

• promotion

• pricing

• distribution

• product/service management