Statewide Micro-Enterprise Word Bank

For a business concept to be feasible there has to be an opportunity to create a venture, a way that a venture could solve a problem for customers / stakeholders

• unmet risk

• defensible advantage

• tenacious talent

• opportunity risk

A worker that works independently by selling work or services by the hour, day or job with no intent to pursue a permanent or long-term arrangement with a single employer.

• Free Lance Consultants

• Accountant

• Clerk

• Entrepreneur

It is how you move specific customers to buy from you. (Example: a special event in your store’s parking lot featuring discount prices is selling.)

• ads

• marketing

• selling

• business pitch

The lowest point of cumulative cash flow - called the "nadir" or lowest point - is the minimum amount the venture will require in order to work through its early stages and emerge a vibrant, successful organization.

• Cumulative Cash Flow

• Burn Cash

• Nadir

• Expenditures

The action of spending funds.

• Expenditures

• Cumulative Cash Flow

• Nadir

• Burn Cash

Which is not an example of a Start-up Requirements?

• capital

• talent

• plan

• customers

• ads

A business concept is doable if prospective investors believe that there is a realistic opportunity to earn a return on capital far higher than their capital is currently receiving. No one wants to risk a million dollars to make a few thousand in return - but a business concept is doable if a defensible pro forma suggests that a return of millions is possible through the investment of a few thousand dollars.

• Tenacious Talent

• Opportunity Risk

• Attractive Return on Capital

• Defensible Advantage

When an entrepreneur or small business leader work long hours for little or no pay to make a new venture succeed.

• Business Risk

• Perspiration Equity

• Sweat Equity

• Grit

The quality or fact of being able to endure and continue with determination.

• Tenacity

• Stamina

• Contingency

• Risk

A"hockey stick" projection is a revenue growth line sort of looks like a hockey stick - flat at first, and then a straight line up.

• Competitive Reactions

• Hockey Stick Projections

• Expansion Markets

• Assumptions