Which of the following is NOT one of the approaches to specialization strategy?

Mass production for the general market

Differentiation for a small group

What does "Divesting" mean in the context of investment decisions?

Liquidating or selling the business because it is incurring losses and there is no prospect of change.

Generating liquidity quickly in the short term, regardless of long-term consequences.

Providing the same resources to the business until uncertainties dissipate.

Using resources to increase the company's sales volume and market share.

According to Kotler, what are the three main areas of action for a leading company in the market?

Increase total demand, defend market share, increase market share

Reduce costs, increase advertising, expand internationally

Focus on customer service, reduce product lines, increase prices

Innovate products, decrease workforce, outsource production

Which strategy involves targeting firms that are not the market leader but are of similar size to the aspiring company?

Attacking companies of equal size

Attacking or absorbing smaller local firms

According to the Follower Company Strategy, what is one way these companies can gain an advantage?

Imitating the leader's technology to save on R&D costs.

Entering into commercial wars with competitors.

Focusing on a good and high quality product only

Investing heavily in advertising campaigns.

According to Professor Levitt, what is one reason why imitation can be as profitable as, or even more profitable than, innovation?

Imitators usually have lower costs and sometimes improve the product.

Innovators always have higher costs and never improve the product.

Imitators never improve the product and have higher costs.

Innovators copy products from imitators.

Organize the actions in the several ways of differentiation

Toyota – cars known for reliability.

Pastelería Fantoba (Zaragoza) – handmade cakes.

Apple Store – strong after-sales support.

Workers listen and understand customers.

The company is serious and professional.

What should a company evaluate to ensure it can meet the needs of all its consumers?

Whether its product is capable of satisfying all the needs that consumers will demand.

The location of its headquarters.

The number of social media followers.

What is a key consideration regarding production capacity in market segmentation?

Whether the company has the production capacity to serve the entire market.

The number of parking spaces at the factory.

The design of the company’s website.

The company’s holiday schedule.

Connect the following

The company has a strong and well-known brand in its sector.

Production costs are higher than those of competitors.

Growing demand for eco-friendly products in the industry

A new low-cost competitor enters the market offering similar products.

Why might a company choose not to serve all existing demand?

Because it may not be able or willing to attend all demand

Because it wants to avoid competition

Because it prefers to focus on product design

Because it only wants to serve international markets

What is the main reason most companies do not try to reach the entire world market when selling internationally?

They focus on specific countries instead.

They do not have enough products.

They want to avoid competition.

What does "accessible" mean in the context of market segmentation?

Possible to reach with distribution and communication.

Possible to measure size and income.

Possible to differentiate from other groups.

Possible to remain stable over time.

2.2 Marketing Strategy Quiz

Authored by DANIEL TOLON

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Vocational training

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25 questions

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MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a marketing strategy represent for a company?

A set of decisions that enable companies to achieve their market objectives.

A list of products a company sells.

A summary of a company's annual profits.

A description of the company's history.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a company using tradition and special products as a differentiation strategy?

Ambar

Google

Nike

Toyota

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of product differentiation for a company?

Consumers become less sensitive to price variations and more loyal to the product.

Consumers become more sensitive to price variations and less loyal to the product.

It decreases the profit margin compared to homogeneous products.

It makes the product easier to replace.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What characteristic is associated with innovation as a way of product differentiation?

Introduce new functions or technology.

Products last longer than others.

Easy to repair and maintain.

Attractive or original design.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is cited as having strong after-sales support?

Apple Store

Nike

Ikea

Best Buy

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an example of differentiation by competence in people?

Quirón Salud (Spain) – competent medical staff.

Paradores de Turismo (Spain) – polite staff in hotels.

Amazon – fast delivery worldwide.

Mercadona – adapts to customer opinions.

CaixaBank (Spain) – credibility in banking.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of differentiation by symbols and logos?

Nike – famous “swoosh” logo.

Café Botánico (Zaragoza) – attractive decoration.

Campofrío (Spain) – popular Christmas ads.

La Zaragozana (Ambar beer) – sponsors cultural events in Zaragoza.

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2.2 Marketing Strategy Quiz

What does a marketing strategy represent for a company?

Which of the following is an example of a company using tradition and special products as a differentiation strategy?

Which of the following is an advantage of product differentiation for a company?

What characteristic is associated with innovation as a way of product differentiation?

Which company is cited as having strong after-sales support?

Which of the following is NOT an example of differentiation by competence in people?

Which of the following is an example of differentiation by symbols and logos?

Which of the following is NOT mentioned as an example of Cost Leadership?

It is a strategic tool that analyzes both the internal situation of a company and the external factors that can influence its success, in order to make better strategic decisions.

Which of the following is NOT one of the approaches to specialization strategy?

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