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Consumer Behaviour and Marketing Research

Authored by saravanan A

Financial Education

University

Used 1+ times

Consumer Behaviour and Marketing Research
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who proposed the Psychoanalytic Theory of Personality?

Sigmund Freud

Abraham Maslow

B.F. Skinner

Carl Rogers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a base of consumer diversity?

Culture

Age

Income

All of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term JND stands for:

Just Noticeable Difference

Joint New Development

Job Need Determination

Journal of New Design

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are called ‘new consumers’?

First-time buyers in the market

Consumers shifting from one brand to another

Consumers using latest technology and digital platforms

All of the above

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following can be a reason for consumer dissatisfaction?

High product quality

Meeting expectations

Poor after-sales service

Effective advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The role of marketing research in a product launch is to:

Identify consumer needs and preferences

Decide pricing strategy only

Recruit employees

Develop HR policies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines Marketing Research?

Collection and analysis of information about markets and consumers

Financial auditing

Daily sales recording

Designing only advertisements

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