Consumer Behaviour and Marketing Research

Who proposed the Psychoanalytic Theory of Personality?

• Sigmund Freud

• Abraham Maslow

• B.F. Skinner

• Carl Rogers

Which of the following is a base of consumer diversity?

• Culture

• Age

• Income

• All of the above

The term JND stands for:

• Just Noticeable Difference

• Joint New Development

• Job Need Determination

• Journal of New Design

Who are called ‘new consumers’?

• First-time buyers in the market

• Consumers shifting from one brand to another

• Consumers using latest technology and digital platforms

• All of the above

Which of the following can be a reason for consumer dissatisfaction?

• High product quality

• Meeting expectations

• Poor after-sales service

• Effective advertising

The role of marketing research in a product launch is to:

• Identify consumer needs and preferences

• Decide pricing strategy only

• Recruit employees

• Develop HR policies

Which of the following best defines Marketing Research?

• Collection and analysis of information about markets and consumers

• Financial auditing

• Daily sales recording

• Designing only advertisements

In marketing, CRM stands for:

• Customer Relationship Management

• Consumer Research Method

• Corporate Risk Management

• Customer Retention Marketing

Buying a product without pre-planning or search is called:

• Rational buying

• Habitual buying

• Impulse buying

• Extensive decision-making

Which of the following is an example of extensive decision-making?

• Buying a pack of chewing gum

• Purchasing a newspaper

• Buying a house

• Buying a soft drink