Internal & External Marketing

Which of the following is part of the internal marketing environment?

• Competitors

• Customer preferences

• Company objectives and culture

• Legal regulations

What resource would a CRM system fall under?

• Legal

• People

• Technology

• Economic

Which term best describes a company’s ability to quickly adapt and respond to change?

• Culture

• Budget

• Innovation

• Organizational Capability

Which of the following is an external factor in the marketing environment?

• Marketing team skills

• Consumer behavior

• Marketing budget

• Internal communication

What tool helps businesses understand competitor activity online?

• SWOT

• Chatbots

• SEO Audit Tools

• CRM

Internal marketing factors are outside of a company's control.

• True

• False

Company culture can influence how customers are treated.

• True

• False

Mobile-first user experience is no longer important in marketing.

• True

• False

AI can help personalize customer experiences and automate tasks.

• True

• False

Legal changes like GDPR have no real impact on digital marketing strategies.

• True

• False