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Internal & External Marketing

Authored by Natasha Cunningham

Business

12th Grade

Used 1+ times

Internal & External Marketing
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is part of the internal marketing environment?

Competitors

Customer preferences

Company objectives and culture

Legal regulations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What resource would a CRM system fall under?

Legal

People

Technology

Economic

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which term best describes a company’s ability to quickly adapt and respond to change?

Culture

Budget

Innovation

Organizational Capability

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an external factor in the marketing environment?

Marketing team skills

Consumer behavior

Marketing budget

Internal communication

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What tool helps businesses understand competitor activity online?

SWOT

Chatbots

SEO Audit Tools

CRM

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Internal marketing factors are outside of a company's control.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Company culture can influence how customers are treated.

True

False

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