EM8 - TEACHING AND ASSESSMENT OF THE MACROSKILLS

1. What is media literacy mainly about?

• A. Memorizing facts about media
• B. Reading and writing texts only
• C. Understanding, analyzing, and creating media messages
• D. Ignoring the influence of media

2. Who described media literacy as "critical autonomy" or the ability to think for oneself?

• A. Marshall McLuhan
• B. Len Masterman
• C. Albert Bandura
• D. Jean Piaget

3. Which of the following is NOT part of being media literate?

• A. Decoding media messages
• B. Creating media thoughtfully
• C. Memorizing media statistics
• D. Assessing the influence of media

4. Media literacy empowers people to _______.

• A. Avoid all kinds of media
• B. Engage in a global media environment
• C. Depend only on print media
• D. Believe everything they read

5. “Media are constructions” means that:

• A. Media always present the full truth
• B. Media messages are created by people with biases
• C. Media are objective reflections of reality
• D. Media come naturally without creators

6. The meaning of any media product depends on both the producer and the _______.

• A. editor
• B. audience
• C. sponsor
• D. director

7. The concept “Media have commercial implications” means that most media:

• A. Are made to inform only
• B. Are created for educational purposes only
• C. Are created for profit and controlled by corporations
• D. Have no financial goals

8. When analyzing media, which question best relates to social and political implications?

• A. What colors are used?
• B. Who benefits financially from this message?
• C. Who and what are shown in a positive light?
• D. How long is the advertisement?

9. Which of the following is an example of a medium’s unique aesthetic form?

• A. A film using camera angles to create suspense
• B. A teacher using flashcards in class
• C. A student writing an essay
• D. A friend telling a story orally

10. Which question helps analyze commercial purposes of media?

• A. Who is the main character?
• B. How will this media help someone make money?
• C. What colors were used?
• D. Who edited this?