2.2 Marketing Strategy Quiz

What does a marketing strategy represent for a company?

• A set of decisions that enable companies to achieve their market objectives.

• A list of products a company sells.

• A summary of a company's annual profits.

• A description of the company's history.

Which of the following is an example of a company using tradition and special products as a differentiation strategy?

• Ambar

• Google

• Nike

• Toyota

Which of the following is an advantage of product differentiation for a company?

• Consumers become less sensitive to price variations and more loyal to the product.

• Consumers become more sensitive to price variations and less loyal to the product.

• It decreases the profit margin compared to homogeneous products.

• It makes the product easier to replace.

What characteristic is associated with innovation as a way of product differentiation?

• Introduce new functions or technology.

• Products last longer than others.

• Easy to repair and maintain.

• Attractive or original design.

Which company is cited as having strong after-sales support?

• Apple Store

• Nike

• Ikea

• Best Buy

Which of the following is NOT an example of differentiation by competence in people?

• Quirón Salud (Spain) – competent medical staff.

• Paradores de Turismo (Spain) – polite staff in hotels.

• Amazon – fast delivery worldwide.

• Mercadona – adapts to customer opinions.

• CaixaBank (Spain) – credibility in banking.

Which of the following is an example of differentiation by symbols and logos?

• Nike – famous “swoosh” logo.

• Café Botánico (Zaragoza) – attractive decoration.

• Campofrío (Spain) – popular Christmas ads.

• La Zaragozana (Ambar beer) – sponsors cultural events in Zaragoza.

Which of the following is NOT mentioned as an example of Cost Leadership?

• Nike

• Ryanair

• Mercadona

• None of the above

It is a strategic tool that analyzes both the internal situation of a company and the external factors that can influence its success, in order to make better strategic decisions.

Which of the following is NOT one of the approaches to specialization strategy?

• Differentiation for a small group

• Cost leadership for a niche

• Mass production for the general market

• Unique product for a niche