Green Marketing Concepts and Impacts

Why do many companies use green marketing now?

• It helps them save money on advertising.

• More people care about how companies affect the environment.

• It makes their products look more colorful.

• They want to sell only green-colored items.

What does "green marketing" mean?

• Selling products that are green in color.

• Making and selling products that are good for the environment.

• Only selling products in stores that have plants.

• Marketing products only to people who like nature.

How can green marketing help a company?

• It makes their products cheaper to make.

• It helps the company get new customers.

• It makes their offices look greener.

• It helps them sell products that are not good for the environment.

Which of these is an example of green marketing?

• Using lots of plastic for packaging.

• Making products that use a lot of energy.

• Keeping greenhouse gas emissions low when making products.

• Selling products that are very cheap.

What percentage of people think about a company's care for the environment when they buy things?

• 25%

• 50%

• 77%

• 100%