NHÓM 5

NHÓM 5

University

15 Qs

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NHÓM 5

NHÓM 5

Assessment

Quiz

English

University

Practice Problem

Medium

Created by

43. Vương

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15 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Why is marketing important for travel and tourism organizations?

It decreases sales

It helps increase profits and customer base

It reduces competitiveness

It limits promotion costs

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is part of the marketing mix?

People

Product

Performance

Planning

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does “target market” mean?

Competitors in the market

Customers that organizations try to attract

Employees in the company

Government agencies

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which stage in the product life cycle is when sales begin to drop?

Introduction

Growth

Maturity

Decline

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is primary research?

Reading government reports

Using online statistics

Doing customer interviews

Searching in a database

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

hat does PESTLE analysis help organizations to understand?

Internal strengths

Customer satisfaction

External factors affecting business

Financial data

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What does market segmentation mean?

Selling one product to all customers

Breaking customers into smaller groups

Promoting products to one region only

Reducing marketing costs

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