NHÓM 5

Why is marketing important for travel and tourism organizations?

• It decreases sales

• It helps increase profits and customer base

• It reduces competitiveness

• It limits promotion costs

Which of the following is part of the marketing mix?

• People

• Product

• Performance

• Planning

What does “target market” mean?

• Competitors in the market

• Customers that organizations try to attract

• Employees in the company

• Government agencies

Which stage in the product life cycle is when sales begin to drop?

• Introduction

• Growth

• Maturity

• Decline

Which of the following is primary research?

• Reading government reports

• Using online statistics

• Doing customer interviews

• Searching in a database

hat does PESTLE analysis help organizations to understand?

• Internal strengths

• Customer satisfaction

• External factors affecting business

• Financial data

What does market segmentation mean?

• Selling one product to all customers

• Breaking customers into smaller groups

• Promoting products to one region only

• Reducing marketing costs

Which segmentation focuses on age, gender, income, and education?

• psychographic segmentation

• Demographic segmentation

• Geographic segmentation

• Economic segmentation

Which research collects numerical data?

• Quantitative

• Qualitative

• Observational

• Personal

What does “monitoring” mean in marketing?

• Ignoring customer feedback

• Checking sales, usage, and performance

• Hiring new staff

• Raising prices