Long test in Entrepreneurship

What is the fourth P in the Marketing Mix?

• Price

• Product

• Promotion

• Place

Promotion refers to the complete set of activities, which ______ the product, brand or service to the user.

• communicate

• manufacture

• consume

• purchase

What is the main idea of promotion in the Marketing Mix?

• To reduce costs

• To create awareness, attract and induce consumers to buy the product in preference over others

• To improve product quality

• To increase production

What is one advantage of advertising by means of radio?

• It is more expensive than TV advertising

• It allows selecting the territory and audience to which the message is to be directed

• It reaches only a global audience

• It is less effective than TV advertising

Advertising by means of radio is _______ than TV advertising.

• cheaper

• longer

• louder

• slower

Advertising by means of radio gives the advantage of selecting the territory and audience to which the message is to be directed.

• True

• False

Television is the latest and fast-developing medium of advertising and is getting increased popularity these days. What are the advantages of television over radio as a medium of advertising?

• It has the advantages of sound and sight

• It is less effective than radio

• It is only audio-based

• It is not popular these days

Television is more effective as compared to radio as it has the advantages of ______ and ______.

• sound; sight

• cost; portability

• size; weight

• frequency; wavelength

Television leaves a lasting impression on the viewers due to its pictorial presentation.

• True

• False

What mode do print media use to carry their messages?

• Audio mode

• Visual mode

• Digital mode

• Physical mode