Digital Marketing Quiz

Which marketing strategy is most ideal for short-term scenarios like seasonal promotions or flash sales, aiming for high-quality traffic and quick results?

• SEO, because it builds long-term assets and is less sensitive to algorithm updates.

• SEM, because it provides granular control over target and message for quick results.

• SEO, because it has lower costs and stable time efficiency.

• SEM, because it is effective for brand awareness in the long term.

In Google Ads, how should an e-commerce manager structure a campaign for sports shoes to ensure efficiency?

• Campaign (Sports Shoes) → Ad Group (Running, Basketball, Casual). Campaign level manages ad messages and CTA.

• Campaign (Running Shoes, Basketball Shoes, Casual Shoes). Campaign level manages homogeneous keywords/products.

• Campaign (Sports Shoes) → Ad Group (Running, Basketball, Casual). Campaign level manages budget, location, language, and network.

• Campaign (Broad Match Only) → Ad Group (Exact Match Only). Campaign level manages bidding.

Which advertisement wins the Ad Rank if Ad A has a Quality Score of 6 and a Bid of Rp6,000, while Ad B has a Quality Score of 9 and a Bid of Rp5,000?

• Ad B (5,000×9=45,000) wins because of higher Ad Rank.

• Ad A (6,000×6=36,000) wins because of higher Bid.

• Ad A (6,000×6=36,000) wins because Ad Rank is lower.

• Neither wins; both need to use Maximize Conversions.

Which Smart Bidding strategy is most suitable for a startup aiming to achieve a target profit margin of 3x the total ad cost?

• Target CPA (tCPA).

• Maximize Conversions.

• Target ROAS (tROAS).

• Manual CPC.

Which type of Google Ads campaign is most effective for achieving long-term awareness and visits in an e-commerce funnel?

• Search Branded.

• Display/YouTube/Discovery.

• Search Non-Branded.

• Remarketing.

What does ROAS (Return On Ad Spend) measure in digital marketing?

• The efficiency of ad spend in generating revenue.

• The total cost of advertising campaigns.

• The number of clicks on an advertisement.

• The quality score of an advertisement.

Which Match Type is most suitable for finding potential keywords with broad audience reach?

• Phrase Match.

• Exact Match.

• Negative Keywords.

• Broad Match.

What is the primary purpose of grouping keywords in an Ad Group based on user intent?

• To maximize broad match reach.

• To ensure relevance and improve ad performance.

• To limit the number of keywords to 100.

• To use manual CPC for exclusive campaigns.

If an e-commerce company spends Rp8,000,000 to acquire 200 orders, what is the Customer Acquisition Cost (CAC)?

• Rp40,000.

• Rp2,000.

• Rp80,000.

• Rp20,000.

Which analysis is crucial for ensuring that keywords generate profit rather than just traffic in e-commerce campaigns?

• Analysis Volume Pencarian.

• Analysis Kompetisi.

• Analysis Bisnis (Potensi Konversi/Margin).

• Analysis Link Quality.