2nd Quarterly Exam in Entrepreneurship

It is a marketing research tool that in which a small group of people engages in round table discussion of selected topics of interest in an informal setting.

• Focus Group

• Social Listening

• Customer Needs Analysis Survey

• Means End Analysis

It gives a brand opportunity to track, analyze and respond to conversations through brand improvement and development.

• Focus Group

• Social Listening

• Customer Needs Analysis Survey

• Means End Analysis

It refers to the complete set of activities which communicate the product, brand or service to the user.

• People

• Place

• Packaging

• Promotion

It refers to the outside appearance of the product and how it is presented to the customers.

• Promotion

• Packaging

• Positioning

• Place

It refers to a process used by marketers to create an image in their minds of the target market.

• Packaging

• Promotion

• Positioning

• People

It refers to any goods and services that is produced to meet the consumers wants, tastes and preferences.

• Product

• Place

• Promotion

• Price

It is a type of product that is considered as derived demand.

• Business Good

• Consumers Good

• Consumer Service

• Professional Service

It is a type of product that is considered as direct demand.

• Business Good

• Consumer's Good

• Professional Service

• Customer Service

It is a type of advertising that gives the advantage of selecting territory and audience to which message is to be directed.

• Television

• Radio

• Print

• Direct Marketing

It is the most credible form of advertising because the person puts their reputation on the line every time they make a recommendation.

• Television

• Generic

• Electronic

• Word of Mouth