
Quiz sobre Marketing
Quiz
•
Instructional Technology
•
12th Grade
•
Practice Problem
•
Hard
Tania Sousa
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
O principal foco do Marketing 1.0 é:
O consumidor
O produto
Os valores humanos
O meio ambiente
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
O Marketing 2.0 caracteriza-se por:
Comunicação unidirecional
Ênfase na produção em massa
Foco nas necessidades e desejos do consumidor
Redução de custos industriais
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
O Marketing 3.0 procura:
Vender mais produtos através de descontos
Envolver o consumidor com base em valores e propósito
Ignorar a responsabilidade social
Focar apenas na segmentação de mercado
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Quem é o principal autor associado ao conceito de Marketing 3.0?
Philip Kotler
Peter Drucker
Michael Porter
Theodore Levitt
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
O Marketing 1.0 surgiu em que contexto histórico?
Revolução Industrial
Era digital
Globalização
Sociedade da informação
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
No Marketing 2.0, a comunicação entre marca e consumidor é:
Unidirecional
Bidirecional
Silenciosa
Exclusivamente digital
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Uma marca que pratica o Marketing 3.0 preocupa-se principalmente com:
O lucro a curto prazo
A inovação tecnológica sem propósito
O impacto social e ambiental das suas ações
A redução de custos produtivos
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