Review Periklanan Digital
Authored by Isnawati Muslihah
Information Technology (IT)
University
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40 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Apa tujuan utama dari periklanan tradisional?
Membangun brand awareness dan menarik perhatian masyarakat secara massal
Menargetkan audiens berdasarkan minat dan perilaku online
Mengukur efektivitas kampanye secara real-time
Menayangkan iklan secara personal kepada pengguna
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Salah satu alasan utama pergeseran dari iklan tradisional ke digital adalah...
Biaya iklan digital selalu lebih tinggi
Konsumen lebih banyak beraktivitas di media digital
Iklan digital tidak dapat diukur hasilnya
Media tradisional lebih interaktif
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Dalam teori komunikasi, siapa yang berperan sebagai komunikator dalam periklanan digital?
Audiens yang memberikan feedback
Pengiklan atau pembuat pesan iklan
Media sosial sebagai perantara
Produk yang ditampilkan
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Apa contoh pertama dari iklan digital di internet?
Google AdWords tahun 2000
Facebook Ads tahun 2007
Banner ad pertama oleh HotWired tahun 1994
TikTok Ads tahun 2019
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Ketika brand sudah dikenal tetapi belum menjadi Top of Mind, fokus strategi periklanannya adalah…
Awareness
Action
Engagement/Loyalty
Conversion
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Dalam riset periklanan digital, Unique Selling Proposition (USP) digunakan untuk…
Menentukan lokasi distribusi produk
Mengidentifikasi keunggulan khas dari brand dibanding pesaing
Menentukan warna desain iklan
Menentukan harga jual produk
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Model AIDA (Awareness–Interest–Desire–Action)** digunakan sebelum munculnya media digital. Setelah era digital, model ini berkembang menjadi…
AISA (Attention–Interest–Search–Action)
AISAS (Attention–Interest–Search–Action–Share)
AIDAS (Awareness–Interest–Desire–Action–Share)
AISDA (Attention–Interest–Share–Desire–Action)
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