Which of the following best defines broadcasting?

• Sending printed materials to many people

• Transmitting audio or video content to a dispersed audience via any electronic medium

• Recording programs for private use only

• Sharing posts on social media platforms

Which medium was the first form of electronic broadcasting?

• Television

• Radio

• Internet

• Film

What is the main goal of an advertisement?

• To entertain people

• To educate the audience

• To persuade consumers to take action or buy a product

• To replace traditional media

Which of the following is NOT a type of broadcasting?

• Radio broadcasting

• Television broadcasting

• Internet streaming

• Billboard posting

What does a digital campaign mainly use to reach its audience?

• Flyers and posters

• ·         Traditional broadcast channels

• Online and social media platforms

• Public announcements

The term 'target audience' refers to:

• The largest possible group of consumers

• The group of people an advertisement is aimed at

• The sponsors of the campaign

• The people working in production

Which element of advertising focuses on the message’s main idea?

• Visuals

• Slogan

• Tagline

• Theme

What is a key characteristic of digital advertising compared to traditional advertising?

• Limited audience interaction

• One-way communication

• Real-time feedback and analytics

• Use of print media

Which of the following is an example of a 'call to action' in digital campaigns?

• "Once upon a time..."

• "Buy now and save 50%!"

• "Our company was founded in 1980."

• "The end."

In broadcasting, what is the purpose of a 'program schedule'?

• ·         To determine audience demographics

• To organize the airing times of shows

• To attract advertisers

• To control signal transmission