Quiz 3 Review

During a classroom discussion, Winston asked his friends when the Social Age began. What is the correct answer?

• 1999.

• 2010.

• 1970.

• 2005.

• 1985.

Salvador and Jazmin are discussing how to improve their professional opportunities. Which statement about online presence is true?

• Employers, colleagues, and clients rarely use online information to judge a person's credibility.

• Younger people are often expert at developing an online professional presence.

• Business professionals are unaware of the importance of strong online reputations.

• Nearly all business professionals are highly skilled at managing their online presences strategically.

• A personal brand built through an online presence can help business professionals gain opportunities.

Alondra and Emiliano are discussing what has the greatest influence on the impact of social media in their workplace. What factor should they consider most important?

• access to technology

• cultural norms and values

• personal technical expertise

• speed of technology development

• government regulation

Erika is helping her company start a corporate blog. She suggests using an op-ed style for some posts. The advantage of an op-ed style corporate blog is that it is often used to:

• describe the company's unique selling position up front.

• provide the necessary background first to give context for important details.

• capture reader attention with an interesting story about the author.

• put the most important information first where busy readers can find it.

• share the opinions and expertise of a corporate leader with the public.

At Ambria and Amauri's workplace, employees are encouraged to use social media for communication and collaboration. One potential drawback of using social media in the workplace is that social media

• increase the time taken to market new products.

• may lower productivity.

• often result in intense inner-office debates.

• make it difficult to develop creative approaches to solving business problems.

• make it difficult for individuals to build professional networks internally.

Ambria's company uses an internal social networking platform. Ambria's posts usually involve awards she has won or praise she has received. She rarely comments on others' posts. Others will most likely see her as

• supportive.

• self-promoting.

• incompetent.

• trustworthy.

• private.

Madison and Winston are updating their profiles on a professional networking site such as LinkedIn. Which meta message would most likely be communicated through their profiles?

• I am an expert.

• I'm a good listener.

• I can take care of you.

• I am a fun person.

• I want you to succeed.

Abraham and Madison are working on a public relations campaign for their school's club. What is the goal of most public relations messages?

• to help the members of a company or organization do better work

• to store all of a team's communications in a single place

• to focus on specific topics and areas of expertise

• to create a distinctive brand for a company or organization

• to create an individual profile that creates a professional impression

Jamie posts material to an online discussion forum that is accessed only by people in his company. Which type of reputation is affected by this action?

• personal and public

• professional and public

• personal and private

• professional and private

• professional and personal

Ambria and Vivian are setting up a dashboard for their project team. What should be the most prominent item displayed on their team's dashboard?

• email inbox

• status updates

• people who follow the organization

• individualized calendars

• industry news