
Analytics Mastery Challenge
Authored by Muskan Chawla
Professional Development
University
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of Google Analytics?
To provide customer support and feedback.
To optimize website design and layout.
To track and analyze website traffic.
To create and manage online advertisements.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which metric in Google Analytics measures the number of unique visitors?
Sessions
Users
Pageviews
Bounce Rate
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the term 'bounce rate' refer to in Google Analytics?
The average time spent on a page by users.
The percentage of users who return to the site after their first visit.
The percentage of single-page sessions in which there was no interaction with the page.
The total number of page views on a website.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In Instagram Insights, what does the 'Reach' metric indicate?
The number of comments received on your posts.
The total number of unique accounts that have seen your content.
The average time users spend on your profile.
The total number of likes on your content.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main function of Facebook Ad Manager?
The main function of Facebook Ad Manager is to create and manage advertising campaigns.
To analyze user engagement metrics.
To create and share personal posts and updates.
To manage personal profiles and friend requests.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which metric would you use to measure engagement on Instagram?
Post frequency
Engagement rate (likes, comments, shares, saves) on posts.
Follower count
Profile visits
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does 'CTR' stand for in Facebook advertising?
Click-Through Ratio
Customer Targeting Rate
Click-Through Rate
Cost-Through Rate
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