Analytics Mastery Challenge

What is the primary purpose of Google Analytics?

• To provide customer support and feedback.

• To optimize website design and layout.

• To track and analyze website traffic.

• To create and manage online advertisements.

Which metric in Google Analytics measures the number of unique visitors?

• Sessions

• Users

• Pageviews

• Bounce Rate

What does the term 'bounce rate' refer to in Google Analytics?

• The average time spent on a page by users.

• The percentage of users who return to the site after their first visit.

• The percentage of single-page sessions in which there was no interaction with the page.

• The total number of page views on a website.

In Instagram Insights, what does the 'Reach' metric indicate?

• The number of comments received on your posts.

• The total number of unique accounts that have seen your content.

• The average time users spend on your profile.

• The total number of likes on your content.

What is the main function of Facebook Ad Manager?

• The main function of Facebook Ad Manager is to create and manage advertising campaigns.

• To analyze user engagement metrics.

• To create and share personal posts and updates.

• To manage personal profiles and friend requests.

Which metric would you use to measure engagement on Instagram?

• Post frequency

• Engagement rate (likes, comments, shares, saves) on posts.

• Follower count

• Profile visits

What does 'CTR' stand for in Facebook advertising?

• Click-Through Ratio

• Customer Targeting Rate

• Click-Through Rate

• Cost-Through Rate

How can you track user engagement on a website using Google Analytics?

• Use Google Analytics to track social media likes and shares.

• Analyze user engagement through email marketing metrics.

• Monitor website traffic solely through page views.

• Use Google Analytics to set up goals, track events, and analyze metrics like session duration and bounce rate.

What is the significance of 'session duration' in Google Analytics?

• Session duration measures the number of pages viewed per session.

• Session duration is the total time a user spends on a website before leaving.

• Session duration is significant as it indicates user engagement and content effectiveness.

• Session duration is only relevant for e-commerce websites.

In Instagram Insights, what does 'Impressions' measure?

• Impressions measure the number of unique users who see content.

• Impressions indicate the engagement rate of a post.

• Impressions reflect the total likes received on a post.

• Impressions measure the total number of times content is displayed.