Destination Marketing

Transportation plays a part in marketing a destination or location by:

• making the destination more accessible to tourists.

• increasing the cost of visiting the destination.

• limiting the number of visitors to the destination.

• reducing the attractiveness of the destination.

What is the term for the following definition? The final stop for travelers; the ending location.

• Destination

• Journey

• Departure

• Route

What is the term for the following definition? The process of developing specific locations to satisfy travelers.

• Destination Marketing

• Ecotourism

• Travel Insurance

• Cultural Exchange

What is the term for the following definition? Climate and geography affect the appeal to customers.

• Seasonality

• Diversification

• Market Segmentation

• Brand Loyalty

What is the term for the following definition? Resort property at a specific location.

• Destination Resort

• Theme Park Resort

• Urban Hotel

• Boutique Inn

Fill in the blank: An ________ is an agent selling their work for a fee; working separate from travel provider.

• Intermediary

• Supplier

• Tourist

• Guide

Fill in the blank: ________ are fees paid based on the services sold or percentage of products sold.

• Commissions

• Salaries

• Bonuses

• Dividends

Fill in the blank: Channel of Distribution is the ________ a product takes from producer to consumer.

• path

• price

• brand

• color

What is meant by 'destination' according to the slide? Fill in the blank: A destination is the ______ location.

• ending

• starting

• middle

• random

Name two types of areas that can be destinations for exploration or adventure. Fill in the blank: Examples of areas for exploration or adventure include ______ and ______.

• small towns, big cities (other acceptable answers: beaches, historical sites)

• kitchens, bathrooms

• offices, factories

• closets, attics